Writing / Perspectives
Writing
REPORTING TO INSIGHT
Field experience becomes a record, then a sports marketing perspective. Articles published elsewhere are linked to their source without reproducing the full text.
Marketing Insight
Three Things a First-Time Fan Needs
A sample insight note on sequencing team, player and game context so an unfamiliar sport becomes easier to follow.
KUSF Article
How University Baseball Players Become a Team
A field story about the individual choices that gradually become one team narrative.
Field Note
A Second Life for Field Photography
A sample field note exploring how unpublished photography can become part of fan experience and follow-up content.
Planning Note
Connecting Content Before and After the Game
A sample planning note connecting previews, viewing cues, field records and post-game reflection.
KUSF Article
Introducing Hanyang University Baseball
A team profile translating Hanyang University baseball’s identity and player stories for first-time fans.